Several large brands have made their return to X, following a boycott in 2023, AdWeek reported.

Some of the biggest spenders in digital ad sales, including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, resumed spending on Elon Musk’s social media platform in 2024, although at significantly smaller rates than previous years.

In November 2023, the brands ceased advertising on X after their ads appeared next to antisemitic content and other content that they deemed “hate speech.”

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